Orgcaos Blossoms. Winter 2026, vol 03
What we’ve been shaping, thinking, and celebrating this season.
And just like that it’s 2026, with the third edition of our newsletter.
Hey! This is our seasonal dose of good design, purpose-driven projects, and a little “behind the scenes” activity from our little corner of the web. Each season, we’ll fill you in on what we’ve been making, who we’ve been collaborating with, and what we’ve been loving. Here’s what’s been happening and what’s brewing next.
Say hi to Orgcaos Pitcher!
Maybe your brand is not as clear as you think. We’ve seen it many times, especially with purpose-driven teams doing meaningful work. The mission is strong, the visuals are decent, but when someone asks “what exactly do you do?”, the answer becomes longer than it should be.
So we built something small. Orgcaos Pitcher is a free 10-minute brand scorecard with 25 questions across five areas: clarity, leverage, engagement, accessibility, and reputation. It helps teams pause before jumping into a rebrand or a new website and see where things might be drifting.
You’ll receive a short score and reflections immediately after completing it. If you’re curious, give it a try and let us know what you discover.
Assess your brand here: orgcaos.com/pitcher
2026. What? How that even happened?
Still can’t believe how time flies. It feels like we just started figuring out 2025 and here we are again making resolutions for the new year. If anything, the pace is not slowing down. AI is accelerating things that were already moving too quickly. News cycles feel heavier but also strangely distant. There is so much happening that sometimes we don’t even have the capacity to react anymore.
Honestly, a lot of people feel exhausted. It seems that so many people are burnt out. Not gonna lie, a bit insecure about where things are heading. So for 2026, we are not hoping for a “bigger” year, or a “more productive” one. We need a slower one. A year where we actually get to live as humans. To pause and make things that matter.
At Orgcaos, we are staying focused on what we believe in: serving purpose driven brands and teams who are trying to move things in the right direction. Now more than ever, we still believe that good design moves good people, and good people move change.
If the world is speeding up, maybe our role is to design with more intention.
Here’s to a year that feels real.
Project Highlights
Estonian Dialogue Academy has been refreshed
Working on the Estonian Dialogue Academy and together with Bart Cosijn on a new visual identity has been such an enjoyable ride. Sharing a few visuals from it. We’re currently in the process of writing a case study about it, so stay in the loop.
One snow owl might make a summer.
A little sneak peek at a project we’ve been working on recently. More about it later this year.
Stefanson shared some good words
Our good friend and client, Stefanson, reminded us why clarity is not just about visuals, but about guidance. When teams feel supported, decisions become lighter and outcomes sharper. Quoting him below:
“As a creative project manager and artist, I know how confusing and overwhelming working on visual identity and presentation can be, especially when you are not fully sure what you need yet. With Orgcaos, I never felt left alone in that process. Even when I felt a bit lost, they understood the struggle and helped me figure out what I was actually looking for. They guided me through the projects without overcomplicating things, asked the right questions, and helped turn vague ideas into clear results. The final outcomes really matched what I had in mind, even when I could not fully put it into words at the beginning. Their way of working is clear, supportive, and makes collaboration feel straightforward and relaxed.I would definitely recommend Orgcaos to anyone looking for high quality design and a genuinely collaborative way of working.”
– Stefanson, Creative Project Manager and Artist / Basel, Switzerland
Now Webflow Certified
Antonis got Webflow Practitioner Certified, strengthening further the technical foundation of our studio. We’ve intentionally leaned toward Webflow for its reliability, scalability, and client-friendly editing experience. It allows us to design more accessibly without compromise while ensuring long-term sustainability for the teams we work with. This recognition reflects that ongoing commitment.
World Usability Day Estonia
We attended World Usability Day Estonia. Many insights, but also a slightly bitter taste. AI was, unsurprisingly, at the centre of most presentations. It is here to stay, and we need to understand it, experiment with it, and work with it. Still, we kept wishing we had talked more about its environmental and social impact, or at least its more questionable sides. One talk that truly stayed with us was by Justyna Turek, who reminded us that 70–80% of a product’s environmental impact is determined during the design phase. Design is not decoration. It gives direction. Responsible designers need to be involved earlier in product development, not later. Grateful for the conversations, the community, and the space to reflect.
How to design a sustainable product?
We have joined a four session course that introduces circular product design as a practical and accessible discipline. It shows how circular principles can be translated into concrete product decisions across the full product lifecycle, from material choices to use and end of life. The course is led by Maximilian Mauracher, strategist and creative leader in circular economy, sustainability, and design driven transformation, and it is organized by the Tallinn Business Incubator. Our team is exploring how to optimize our processes to better align with circular product design. How can we improve to become more sustainable and more ethical? And how can we influence circularity through our clients? Sharing a screenshot from the interactive session where we mapped out our service lifecycle in relation to environmental impact, along with some notes on how we could improve.
Sniff first. Then share.
For teams working with impact-driven ideas, credibility is really important. Our last article reflects on how design can amplify information that looks reliable. A small case for fact-checking, critical thinking, and thoughtful communication. Read it here
It might be freezing in Estonia, but in Cyprus Antonis just harvested his first carrots! What are you thinking of planting this season?
You know, good things also happen
The UN High Seas Treaty finally came into force in January, making all the hard work over the years something solid. There is a clear legal way, for the first time, to establish marine protected areas in international waters (the major parts of the ocean that belong to no one). As we know, they influence climate systems, biodiversity, and livelihoods worldwide. The treaty reinforces environmental impact assessments and includes provisions for fair benefit sharing, aiming to ensure that marine resources are not exploited only by the most powerful “players”. It is not a solution but it provides concrete governance over the global commons. Also, it gives a boost to the 30% ocean protection target by 2030. (Read more)
That’s a wrap on our winter newsletter
Thanks for sticking with us all the way to the bottom. If something sparked an idea, a question, or the start of something bigger, we’d love to hear from you.
👉 You’re doing the work. Let’s help the world see it. Start your project
We’ll be back in your inbox this spring with more good design, behind-the-scenes moments, and the impact stories that keep us going.
PS. Hit reply and say hi. Or forward this to a fellow change-maker who knows good design can shake things up.
