Katheti. A visual design system for digital wayfinding

Helping a Cultural Center visualize a platform to connect visitors with local makers, sites, and stories.

Client

Katheti NGO, Cultural Center

Mission

To develop visual identity system for online platform of local cultural centre that brings the visitors closer to craftspeople, local businesses, and heritage attractions.

Outcome

Created a visual identity and interface design concept for a map-based discovery interface that focuses on local character and usability.

Impact

The design work assisted in defining the vision of the project and remains the blueprint for future development.

Services

Visual Identity Design, Icon System, UI/UX Design, Digital Design

Less info
remove

Katheti is a cultural centre that caters to the Troizinia, Poros, and Methana areas in Greece. The centre fosters local expression and education through workshops, exhibitions, and courses. The centre wanted to establish an online portal that would guide visitors around the region and introduce them to the local businesses, artisans, and culture events.

Their idea was to make something that was functional, but culturally appropriate. More than a directory or map, but still accessible and simple for a broad audience. Our charge was to help determine how the platform might look and feel, and how it might take on the character of the region.

Three-part image with a blue and white theme. Left:  Poseidon's hand holds trident, labeled "POSEIDON'S TRIDENT." Top right: Greek letter E, labeled "ΕΛΛΑΔΑ GREECE." Bottom right: trident-shaped letter E. Explanation of the logo design of Katheti
Signage design, of Katheti. A bright blue square sign with a stylized letter "E" in white is mounted on a beige wall. Sunlight casts shadows, and green ivy creeps up on the left.
Icon design, for Katheti Application. Four teal circles on a blue background, each with a white kitchen-themed icon: egg cup, spatula, pretzel, and utensil set.
Different icons, on a grid, in a blue background, for Katheti application. The icons are displayed one by one, in a gif animation. Whale, cutlery,church, trousers, pool ladder, fork with spaghetti, are the icons shown.
No items found.
Symbol design for Katheti. Three minimalist blue icons on a light gray background depict different buildings: a hut by water, a two-story apartment, and a larger structured house.Two minimalist blue icons on a light gray background depict different buildings: a hut by water, a two-story apartment. Symbol design icons for Katheti

We created a visual identity for the map project, focusing on a vibrant nature-inspired color palette drawn from the surrounding landscape, and an icon system to visually distinguish various categories with clarity. We also created illustrated landmarks to enable users to recognize and associate with the featured locations immediately. 

From the design perspective, we prioritized making simplicity, usability, and device independence our utmost concerns. What we did not want to do was make anything too technical or generic in appearance, and instead provide something that felt comfortable and inviting to even those less at ease with digital products. The partnership produced a functional design prototype. 

Although the project did not proceed to launch, the design assisted in making a clear direction and is still a valuable reference point for Katheti.

User interface design and user experience design, for Katheti application. A hand holds a smartphone displaying a navigation app. The screen shows categories including "Eat," "Drink," "Enjoy," "Shop," and "Stay" with subcategories like "Greek Food" and "Fa
Application design and UI design for Katheti. A smartphone displaying a colorful, illustrated map with various icons representing locations. "Seasonal" text is highlighted at the bottom. The image is set against a vibrant blue gradient background.
Four white icons on blue circles represent leisure activities: spa stones, a disco ball, a swimming pool, and a whale, arranged in a two-by-two grid. Icon design for mobile application.
Four circular icons in blue on a light gray background: shopping cart, pants, a clock within a building frame, and a hexagon nut. Minimal icon design.
No items found.
Four white food icons on a blue background: a skewered kebab, a slice of pizza, a fork with noodles, and a bottle of sauce, conveying a culinary theme. Icon design for the application.A skewered kebab icon design on a blue background.
Simple blue outline of a lighthouse with a rectangular base, arched windows, and a domed top on a white background. Illustration conveying a minimalist design and a nautical theme.
Two minimalist building silhouettes: the top one is white on teal, rectangular with a central feature. The bottom is white on blue, arching with square sides.
Blue circle symbol with white abstract letter E on a glass window. Background is blurred with red and orange tones, creating an urban, modern ambiance.Blue sticker with a stylized letter in white on a glass surface, slightly blurred background. Sticker design for Katheti
Smiley face icon made from quotation marks in dark clay Orgcaos color

Credits

Related projects

Think we’d be a great fit for your next project?

arrow_forward