A science-backed landing page for health and awareness
Cyprus
Client
Side project
Mission
To make the invisible visible. We wanted to raise public awareness about the rising impact of desert dust in Cyprus, using science-backed storytelling, playful design, and accessible digital tools.
Outcome
A research-driven awareness campaign brought to life through a custom landing page, interactive design, photography and illustration design.
Impact
Sparks conversation around underreported health risks in Cyprus. Provides a foundation for further public engagement, including a community survey
Services
Web Design, Art Direction, Illustration, Interactive Design, UI/UX design
Less info
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We didn’t set out to build a campaign. This began as a personal problem. Members of our team were experiencing dust-related allergies and discovered that public information on the issue was vague, scattered, and mostly unreadable. What if we used our design tools to translate the science into something the public could actually connect with? That question sparked Dust in Cyprus, an open-access awareness project grounded in research and built around a clear narrative.
A major dust event in April 2024, when the skies over Athens turned a surreal shade of orange, pushed the idea forward. We began prototyping a page that would later evolve into an interactive landing page. Soon after, we reached out to environmental health expert Dr. Souzana Achilleos, who joined the project and validated the content with the latest research. Her input helped transform our initial intuition into a strong, evidence-based brief. One that informs the public by making science visually engaging and easy to grasp.
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Dust exposure is serious, but fear-mongering doesn’t educate. We used cheerful illustrations and parallax scrolling animations to spark curiosity rather than dread. The content was structured into bite-sized, navigable sections, covering everything from how dust forms to its health risks and the populations most affected. The color palette was inspired by the very haze that triggered the project.
The site gives people a way to finally see something they’d long been feeling. It provides a resource that doesn’t require a science degree to understand. And it gives our studio a platform to show that purpose-driven design can start with lived experience and grow into meaningful social impact. Dust in Cyprus is now both an advocacy tool and an evolving platform, and we’re already exploring ways to take it even further.
Check out the digital space of Dust in Cyprus here: dustincyprus.info
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