Assess your brand in less than 10 minutes

Is your brand
walking its talk?

Fill in your details so we can send your insights, something you can reflect on, revisit, and act on when you’re ready. All that in less than 10 minutes!

1/25

Clarity

Does your visual identity still match your mission today?

2/25

Clarity

Can every member of your team open a document that states your purpose and values?

3/25

Clarity

When outsiders describe what you do, do they get it right?

4/25

Clarity

Have you identified three clear differentiators that set you apart from similar brands?

5/25

Clarity

Can you point to a single page that explains your impact in numbers or stories?

6/25

Leverage

Do you review and update brand guidelines at least once a year?

7/25

Leverage

Do design feedback loops usually wrap up in two rounds or less?

8/25

Leverage

Have you shown how your logo should (and shouldn’t) appear on light, dark, and photo backgrounds?

9/25

Leverage

Do your logo, colours, and typography appear consistently across website, social media, print, and slide decks?

10/25

Leverage

Is there a documented brand style guide that all new materials must follow?

16/25

Accessibility

Do all images include human-friendly alt text (no keyword stuffing)?

17/25

Accessibility

Do you have a plan to keep your brand compliant with the new accessibility and sustainability guidelines?

18/25

Accessibility

Can a user navigate the whole site with a keyboard alone?

19/25

Accessibility

Is body-text colour contrast high enough to meet WCAG 2.2 AA?

20/25

Accessibility

Do you have a written plan to stay compliant with new accessibility or sustainability rules?

21/25

Reputation

Do partners, clients, or funders praise your professionalism?

22/25

Reputation

Do you feel confident your brand will still look current and credible two years from now?

23/25

Reputation

Are you proud enough to share your website or deck without apologising for “the old look”?

24/25

Reputation

Are visuals consistent enough that followers recognise your posts instantly in their feed?

25/25

Reputation

Do you showcase at least three fresh testimonials or case studies?

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